Poligon Interactive was sought out by its longstanding client, ORF Finansman (Turkish – French joint finance institution), to construct a comprehensive website design and development project to better position the firm and its broad range of financement platforms. Having the Renault and Dacia website expertise and a long lasting relation with Renault, we were the best candidate to undertake the project.
Our team began a process of stakeholder interviews creating the strategy of the design and development. In addition to brand structure and hierarchy, the web design and development project also included financial tools to help users find and access finance and credit strategies quickly and easily. The website launched in July 2013 featuring an entirely new structure, visual identity, imagery and materials. The site included multiple layers, deep content, online finance tools and a focused content strategy to better convey the firm’s deep competitive advantages.
The project was a success and our relation with ORF Finansman still continues with update, maintenance, hosting and SEO services. Recently we were asked again to redesign the site, this time being responsive.