We create inspiring ideas for a mobile first, ‘always-on’ audience.
We use technology. Our team works together to create compelling and engaging digital experiences for the ‘always-on’ world we live in whether at home, out-of-home, in-store or within experiential environments. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. Today’s digital agency needs to combine the creative work – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics.
Technology refers to the collection of tools that make it easier to use, create, manage and exchange information. The Information Age (also known as the Computer Age, Digital Age, or New Media Age) is a period in human history characterized by the shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on information computerization. The onset of the Information Age is associated with the Digital Revolution.
3 digital laws that drive the growth and direction of technology:
- Moore’s law, a principle first identified by Intel cofounder Gordon Moore in 1965 which states that the power of our chips doubles about every 18 months.
- Kryder’s law, storage capacity doubles about every 12 months, even faster than Moore’s law increases processing power.
- Nielsen’s law, which observes that effective bandwidth doubles every 21 months.